Blogs can be a great launching pad for social media contests and campaigns. To demonstrate this, here’s information about a new Twitter contest we’re launching for our client, Morton’s The Steakhouse Columbus (@Mortons_Cols on Twitter) for Valentine’s Day. This is more than just a contest - it’s a way for you to win a dream Valentine’s Day package for you and your love.
The contest gives you a chance to “Tweet” your sweetheart to a Steak & Seafood for Two dinner at Morton’s The Steakhouse, complimentary valet parking, and roses from Connells Maple Lee Flowers and Gifts on Valentine’s Day. To be eligible to win, Tweet about why you want to take your significant other to Morton’s Columbus on Valentine’s Day in 140 characters or less. You must follow these rules:
- Participants must live in Central Ohio
- Participants need to include this hash tag in the tweet: #MVDAY
- The words “Morton’s Columbus” must be included in the Tweet (exactly as written, but without the quotes)
- Participants can enter multiple times as long as the Tweet is unique every time and the above rules are followed.
The contest will run from Wednesday, Feb. 4, 2009 to noon on Thursday, Feb. 12, 2009. At noon on Feb. 12, a winner will be randomly drawn from all the qualifying Tweets. Therefore, the more you Tweet, the better chance you will have to win roses, complimentary valet parking and a Steak & Seafood for Two dinner at Morton’s The Steakhouse on Valentine’s Day.
The winner will be notified via Twitter immediately after the drawing. Please contact @jaceyj or jacey.jenkins@fahlgren.com with any questions.
Feeling lucky? Hurry over to Twitter and see if you can win the best Valentine’s Day ever, courtesy of Morton’s The Steakhouse Columbus.
Comment by Gary Moneysmith
Wednesday 4th - Feb 2009 @ 3:13 PM
Clever idea. Do the runner’s up get to attend the dinner and provide live, byte-by-byte Twitter updates?
I wonder if Morton’s will offer on-going, exclusive offers to people who enter the contest thereby giving people a reason to stay connected.
Keep up the great work,
G$
Comment by jquaglia
Thursday 5th - Feb 2009 @ 10:14 AM
Genius.
Comment by John
Thursday 5th - Feb 2009 @ 10:37 AM
Is there a place where we can see all of these breathtaking contest entry tweets?
Comment by Jacey Jenkins
Friday 6th - Feb 2009 @ 12:29 PM
Gary - Thank you very much! Both ideas you suggest are great. We definitely want to keep our followers engaged, so we plan on regularly updating the Twitter account with grilling tips, recipes, upcoming events and more. Thanks again!
J.C. – Thank you! I really appreciate the nice comment.
John – Thank you and yes, if you use Twitter search you can type in “#MVDAY OR Morton’s Columbus” and see all the fun and creative entries. Here’s the link: http://search.twitter.com/search?q=%23MDVAY+OR+Morton%27s+Columbus
Pingback by How much is enough? « my PR revelations
Sunday 15th - Feb 2009 @ 9:21 PM
[...] example, one of my colleagues recently conducted a successful Twitter contest for her client, Morton’s The Steakhouse. She sent out an internal e-mail asking everyone in the agency to spread the word via Twitter. I, [...]
Comment by Maureen McCabe
Thursday 19th - Feb 2009 @ 12:02 PM
Fun idea. I got caught up in it.
Next holiday up? St. Patrick’s Day.
IMHO “Irish restaurants” really, really need PR, because the food is just not that good.
Comment by Jacey Jenkins
Wednesday 25th - Feb 2009 @ 10:21 PM
Thanks Maureen! Glad you liked our contest. We’ll keep you posted on upcoming events!