The similarities are uncanny.

Since the countdown to the Super Bowl began for us Steelers fans, I’ve continued to read and hear about the great Steeler Nation and the type of fans it includes. Then yesterday I was sitting in our agency business review meeting, and I heard these words: intelligence, dedication, loyalty, reputation, teamwork. And it dawned on me… like it or not Browns fans, we have a lot in common with the people who make up the Steeler Nation right here at Fahlgren Mortine.

We make intelligent decisions that benefit our clients. We’re not perfect and we do make mistakes, but we always try to be smart and think outside the box.

We’re dedicated to our profession, the agency AND our personal life. When we’re working, we work hard. But it’s also common to hear a sarcastic comment or a very loud laugh. And when we have a dentist appointment, a parent-teacher conference or a sick baby we go, no questions asked.

Our clients can depend on us. We’re available when they need us. We strive to create work that exceeds their standards. We understand what it takes to succeed in a client service based business.

Our reputation is strong. We’re known locally and regionally. We’re ranked #80 on the PRWEEK list. We’ve earned national honors. But we don’t talk about that. We talk about what we can do today to help our clients succeed. I think it’s those types of people, the kind who work here, that help our reputation become stronger every day.

We work together, period. You’ll always find a door (or a cubbie) open for a chat. That starts at the top and works its way down. And just like the Steeler Nation we enjoy winning, and we have a lot fun along the way. (Note Neil’s post, Office Pranks to Boost Morale)

So in honor of the type of fans that make up Steeler Nation, it’s time to start waving your terrible towels! Come on, even President Obama is rooting for them.

Who are you rooting for in Super Bowl XLIII?

[Photo Credit: Super Bowl XLII - Time Magazine]