As a Senior Account Executive, Jennifer performs and supports multiple public relations functions including project management, media relations, writing and research for Fahlgren Mortine’s business-to-business and technology clients. She is responsible for Web and IT trade events for the Liebert Products and Services business of Emerson Network Power, which includes Webcasts, video production, presentation development and strategic event communications.
Prior to joining Fahlgren Mortine in September 2007, Jennifer was an account executive at Weber Shandwick Worldwide in Chicago. There, she worked on a number of corporate, government and non-profit accounts, including the U.S. Treasury and Federal Reserve Banks’ “Go Direct” campaign, RHR International and Neal, Gerber and Eisenberg LLP. Jennifer’s efforts have earned media placements with the Associated Press, BusinessWeek, CFO.com, Dow Jones Newswires and The New York Times.
Jennifer is a graduate of the Medill School of Journalism at Northwestern University with a Bachelor’s of Science in Journalism, a major in political science and minor in business institutions. She chairs the Marketing Committee for Young Professionals of Columbus, co-chairs the Professional Development Committee of the Central Ohio Public Relations Society of America chapter, and is a member of the Ohio Art League and the Athletic Club of Columbus.
Posts by Jennifer McQuiston
Tuesday 2nd - Feb 2010 @ 1:28 PM
Who’s spinning the public relations industry?
While perusing the Barnes and Noble fiction section recently, I was amazed at the number of number of books casting their sexy, fabulous heroines as associates at PR firms. The back covers read like soap opera teasers: “Devastated by her recent breakup, Taylor moves to New York to start a career in the fast-paced world of PR. She soon finds the career and love life she always wanted — and most importantly, she finds herself.” Gag.
Who decided that public relations was fabulous and chic? That every female PR exec charges her way down bustling city streets, cell phone and designer bag in hand a la Samantha Jones, leaving a trail of men in her wake? Who is doing PR for the PR industry to make it seem so sexy?
Read the rest of this entry »
Tuesday 24th - Feb 2009 @ 6:38 PM
Last weekend, representatives from local non-profit agencies got one - and something much more valuable.
On Saturday, Fahlgren Mortine hosted its first-ever Free PR Advice Day. Representatives from United Way-affiliated community groups were invited to meet with FMPR staffers to receive free counsel on PR tools and strategies that they can leverage on behalf of their organizations, even in tough economic times.
While nearly every school, business and social group has been affected by the economy, philanthropic organizations are particularly feeling the strain. That’s why we invited these organizations to join members of our team for confidential, hour-long strategic counseling sessions, plus educational seminars on media relations, social media and effective writing.
The activities generated an active dialogue and some great ideas for how the organizations could use Twitter, YouTube, editorials and other PR and social media tools to engage volunteers and give their fundraising efforts a boost. You can see how the day progressed by reading our live Tweet stream, tagged #FMPRday, on Twitter.
I guess the day wasn’t really “free,” because by the end, our guests had given our staff a great deal. They challenged us to work through scenarios and situations that we don’t encounter daily with our own clients, and gave us an outlet to flex our creative muscles. We found it to be so engaging for both our staff and the organizations involved that we hope to hold future events for additional charitable organizations in the future. Stay tuned here to learn about our next “free” lunch.
In the meantime, what free PR advice would you offer a non-profit these days?
