Social Media

At Fahlgren Mortine, we create effective social media strategies that enhance our clients’ public relations campaigns – whether they are consumer, B2B or cause-related. First, we complete a Social Media Opportunity Research & Evaluation (SMORE) audit for each client. The results tell us where an organization stands in relation to the competition – and also help drive future program development and research.
 
We can also monitor all online conversations about your business with our customized listening dashboards. Listening gives you an opportunity to weigh in, change the direction of the story, influence decision-makers and turn prospects into customers.

A few things we’re proud of:

Ansell’s SafetyCommunity.com – In July 2008, Ansell launched the first-ever online safety community – a place on the web where Ansell experts and other safety industry professionals can interact to discuss and share the latest news, trends and information about personal protective equipment and other safety topics and issues. In just two years, the community grew to more than 2,000 members from various disciplines within the safety industry. Today, the site is primarily self-sustaining, with member-generated blog postings, photos, videos, live chats and online conversations happening every day.

Morton’s Burgers for Bloggers – To commemorate its 30th year of operations, Morton’s The Steakhouse introduced a special, limited-time “Make-A-Wish Prime Sirloin Burger” to its menu. At $19.78, the price of the burger reflected the year Morton’s first opened, and as part of the anniversary celebration, $5 of every burger entrée ordered was donated to the Make-A-Wish Foundation. Fahlgren Mortine kicked-off the celebration with a “Burgers for Bloggers” public relations campaign to engage local food bloggers and generate significant online buzz leading up to the burger’s availability.

The event resulted in coverage on several well-read blogs and podcasts. News of the event spread to traditional media members, who ran articles as well. The event was named a “Best Practice” by Morton’s corporate office in Chicago, who encouraged their other 44 public relations agencies to develop similar creative tactics.

Redemtech’s Serious Good Twitter Contest – Fahlgren Mortine helped Redemtech create a Twitter contest that asked tweeps to nominate their favorite non-profit to receive a package of professionally refurbished computers from Redemtech’s Red Rabbitt brand. To nominate a non-profit, people had to follow Redemtech on Twitter and give the name of an organization, some hint about where it’s located, and why they needed some quality refurbished computers to help them “multiply the good.”

Once nominations were submitted, people were asked to visit Redemtech’s blog to vote for one of the 10 finalists to receive the computers. The contest garnered nearly 130,000 votes, driving unprecedented traffic to the company’s site, and helped a great cause.