The summaries below describe award-winning public relations and marketing programs that delighted our clients and helped them achieve their communications and business objectives. Want to learn more? Call us.
Finding the First-Ever “Face of Fun”
To help Balloon Time stand out in the crowd of products trying to get the attention of moms nationwide, Fahlgren Mortine launched the integrated Balloon Time “Put A Face On Fun” contest using a mixture of traditional and non-traditional media relations, print and online advertising and experiential marketing. Thousands of moms registered helping more than double the size of the brand’s loyalty database, all while driving double-digit sales growth.
Ohio State Spirit at Donatos Pizza during Beat Michigan Week
Capitalizing on Columbus’ Ohio State spirit and rivalry with the University of Michigan, the major Midwestern pizza chain increased awareness and sales through a week-long campaign that included in-store and community events, media relations and a viral video on the Web.
Power On: The Data Center as a Strategic Business Asset
As the data center continues to increase its criticality to businesses’ revenue and growth, IT and data center managers are turning to Liebert products and services from Emerson Network Power to maximize IT system availability, flexibility and efficiency. An issues-based, multifaceted campaign leveraging media and analyst relations, online and print advertising, online and in-person event management and social media helped solidify Emerson Network Power’s position as the leader in business-critical continuity.
Using Internal Strength to Drive Growth
We used toolkits, a variety of collateral materials, local level outreach and media relations to help this outstanding national organization activate current members to increase its total membership by 15 percent, and non-member event attendance by more than 20 percent.
Grange Insurance Gets Prepared
We helped Grange Insurance identify potential crisis scenarios, developed plans and conducted drills to help them respond appropriately for each situation. Updated and practiced annually, the resulting plan has helped Grange communicate effectively to all stakeholders as events occurred, maintaining its reputation with its employees, customers, agents and community.
Shop Pink. Think Green. Kroger Gains Support for Two Important Causes
To heighten awareness and support two important causes, breast cancer research and environmental stewardship, Kroger united communities in central Ohio and Michigan through a community awareness campaign centered on selling limited-edition, reusable pink grocery bags to benefit breast cancer research – and Mother Nature.
Helping Children Reach Their Full Potential
Our work with one of the nation’s premier children’s health care organizations included creation of an awareness program to heighten community interest in 10 issues threatening the well-being of children in central Ohio and keeping them from reaching their full potential. The centerpiece – an 80-page report – provided a balance of comparative statistics, case studies and expert commentaries to create a compelling message designed to trigger an appropriate community response.
Ohio…So Much to Discover
Using a combination of national and feeder market media missions, strategic media partnerships and ongoing outreach to travel writers, our award-winning Ohio tourism media program generated $5 million in value for a fraction of the budget, and reached more than 150 million target consumers in 2007.
Using (Re) to Protect the Environment…and Important Data
Refurbish, reuse, recycle. For this computer asset management company, we created a (re)blog, a (re)bureau of online media information and (re)news, an electronic newsletter, to help the company gain national attention in The Wall Street Journal online, Associated Press and other major industry media as a thought leader in preventing electronic waste and data breaches.
Living the Golden Rule Through a Safe Work Environment
Following a comprehensive audit of Worthington Industries’ communications efforts on workplace safety, the Safe Works communications program helped the company improve dramatically its safety-related outcomes and furthered its reputation for safety-mindedness through trade media placements in safety publications.