Building beyond the box.
It doesn’t matter if you sell vacuum cleaners or beer. Duct tape or cell phones. Fast food or software. Selling goods consumers want and need relies on knowing who drives household purchasing decisions. And connecting with them in ways that get them reaching for their wallets.
In every consumer good packaged category – food, health and beauty, home products, pet products, automotive and more – marketing success starts with intimately understanding trends and best practices that influence consumer buys. Then applying that insight through a multi-pronged approach to communications. An approach that leverages advertising, public relations and interactive media to communicate product value. Disseminate information. Curry favor for your brand. And get consumers buying your products, instead of the competition’s.