The art and science of the spree.
To direct the nation’s best media relations program in the tourism industry for three years running, you’ve got to be travel junkies yourself. Logging trips to destinations ranging from Tuscany to Toledo. You need years of hands-on experience promoting cities as distinctive destinations. And, most important, you need an in-depth understanding of what makes leisure tourists, meeting planners, business travelers and group tour/package travelers tick.
By digging deep into why they choose the places they choose, where they go for information, how the economy impacts their behavior and how technology and social media fit into the picture, you determine the most effective ways to reach travelers. And you create solutions that get them packing their bags. And heading straight for you.