Fahlgren Celebrates 35 Years with McDonald’s
COLUMBUS, Ohio (Aug. 5, 2010) – Fahlgren Advertising is celebrating its 35th anniversary as agency of record for McDonald’s Restaurants in parts of Ohio, Florida, Kentucky and Michigan.
“With reports out there showing the average agency relationship being two years or less these days, we are particularly grateful for this long and rewarding partnership with such an iconic global brand that has more than 32,000 restaurants serving more than 60 million people in more than 100 countries every day,” said Pete McGinty, president, Fahlgren Advertising.
The agency was honored at McDonald’s annual marketing conference in Chicago held July 29, 2010. Fahlgren founder, H. Smoot Fahlgren, was on hand to accept the award proudly wearing the commemorative 35th anniversary pin designed by McDonald’s.
“Because our relationship began in 1975, the year the Egg McMuffin was launched, we treated our associates to an Egg McMuffin breakfast to celebrate. They really got behind this special occasion, even recording a video chanting the famous line, ‘two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.’ The video was featured during the national conference in Chicago,” said Gary Ramsey, Fahlgren managing partner, McDonald’s account lead.
Some of the highlights of Fahlgren’s 35 years with McDonald’s include:
- 25th and 50th anniversaries of McDonald’s
- 25th anniversary of both the Happy Meal and Ronald McDonald House (Columbus, Ohio is home to the second largest Ronald House in the World)
- Ronald McDonald House Children’s Charities
- The first All-American High School Basketball Game
- All-American High School Band
- Ronald at The Macy’s Day parade
- Monopoly
- Dollar Menu
And, here’s a look at the products Fahlgren has helped McDonald’s test or launch:
- Sausage McMuffins
- Bagels McGriddles
- Chicken McNuggets
- McChicken Sandwich
- Salads
- Pizza
- Toasted Deli Subs
- McCafe
- Premium Angus Burgers
- Premium Chicken Sandwiches
- Snack Wraps
- Chopped Beef Steak
- Big & Tasty
- McDLT
- Cuban Sandwich
- McCafe
- Sweet Tea
- Frappes & Smoothies
- Cinnamon Melts & Brownie Melts
- McFlurries
- Baked Apple Pies
About Fahlgren Advertising
Fahlgren Advertising was founded in 1962 and is based in Columbus, Ohio. The full-service, independent agency is an ADWEEK top 100 specializing in retail, consumer products, health care and tourism. The agency serves regional and national clients including McDonald's, Cooper Tires, Ansell, West Virginia Lottery, and Panama City Beach CVB. For more information, please visit www.fahlgrenadvertising.com.
Editor's note: Hi-res photos of agency executives and logos are available upon request.
Media Inquiries
Jenny Fuerst
Director, Corporate Communications
(614) 383-1523
jenny.fuerst@fahlgren.com