McDonald's: Customer Appreciation
How do you keep a bad economy from taking a bite out of sales?
To address sales growth in many of McDonald’s local markets in Florida, Fahlgren Mortine created a calendar of one-day events. From “Buy a Quarter, Get a Quarter for a Quarter” in February to Customer Appreciation Day in November, these events were each promoted with bag stuffers, radio and TV spots, web banners and outdoor boards. Additional awareness was built through public relations.
Advertising efforts, both traditional and digital, resulted in nearly 12 million impressions, while PR efforts reached an additional 1.9 million consumers. The end result? Co-Ops enjoyed double-digit sales increases and the highest jumps ever on promoted products.
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