NAPA OCC Drag Bike Tour
How do you get do-it-yourselfers out of the garage and into your store?
To help NAPA Auto Parts reach the younger segment of their DIY market, Fahlgren created the NAPA Drag Bike Tour, which featured a one-of-a-kind NAPA-themed bike created by the Orange County Chopper guys as part of their show American Chopper. Setting up right in the parking lots of NAPA Auto Parts Stores, the tour consisted of 75 events in communities of all sizes.
The events not only generated great buzz but also great sales. In fact, stores hosting the tour stops saw sales increase by an average of 31% during the events.
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