Panama City Beach: Real Fun Beach
How do you make sure the biggest news to hit Panama City Beach goes a lot farther than Panama City Beach?
Panama City Beach was opening a brand new international airport, and we needed to help get the word out. So we developed a strategy and created a campaign that utilized all media. We also took advantage of this big event to engage in co-marketing programs with partners like Southwest airlines.
This campaign has just launched, and excitement is building. Results to follow.
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