Charles Penzone
How does a premiere salon and spa give people’s perceptions a makeover?
The Charles Penzone Salons has tremendous brand awareness in central Ohio. However, our 2010 goal was to drive even more guests into our Salons to help them discover the best version of themselves. To do this, we created an online, email and print campaign that positioned The Charles Penzone Salons as beauty and fashion experts to a growing audience of 25-34 year old professionals.
The campaign was a success on all fronts and not only resulted in increased salon visits but also web banner interaction and email click-throughs that outperformed the industry standards.
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