McDonald's

How does McDonald’s get people lovin’ their new Frappe?

McDonald’s wanted to get people into their stores to try their new product. So we developed a creative rich media campaign that drove traffic and offered an online coupon for a free Frappe.

By using geo-targeted online media, we were able to deliver incredible results. For starters, close to 20,000 coupons have been printed to date in six markets. The work also received a Pointroll Beanie Award for Outstanding Metrics.

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