VISIT FLORIDA
How do you capture the “Shine” of Florida’s tourism campaign online?
We had created the “Shine” campaign for VISIT FLORIDA and needed to complement it with an online component that drove traffic to the VISIT FLORIDA site. To do so, we created a series of sunny ads that engaged the user with imagery, interactive games and videos. We then placed the campaign through an ad network that allowed us to tailor our buy to specific travel-related sites.
The online ads not only delivered more than 25% more impressions than were purchased, it also delivered an ADDY award for outstanding creative.
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