Crown Equipment
How do you make a forklift manufacturer’s media relations efforts as productive as its forklifts?
You do your homework. We understood the challenges impacting the industry and created a strategic issues-based campaign. Through traditional and non-traditional tactics, we engaged material handling and supply chain professionals in conversations about topics they frequently confronted.
Based on our proprietary editorial measurement system, Crown was a leading driver of industry discussion in 2009 despite being significantly outspent by its competitors.
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