Emerson Network Power
How do you sound credible correcting an industry-wide misconception about cooling equipment when you’re a company selling cooling equipment?
The data center industry was convinced that cooling equipment was a major factor in driving up energy costs. So Emerson Network Power generated real analysis of data center energy usage that shows most dramatic energy savings come from updating IT hardware – cutting the demand for cooling and producing a cascade of savings downstream. We took these findings and ran with them.
By communicating the results of the data center energy model in a simple way, our message was immediately embraced by the industry. And thanks in part to our 15-city, international seminar series and continued media discussions, Emerson has emerged as an industry leader on the issue.
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