Ohio Tourism Division
How do you put Ohio on the map as a travel destination in the eyes of the media?
The Ohio Tourism Division wanted to increase the state’s media exposure. So we helped them identify relevant audiences and then we reached this market with a comprehensive plan that included targeted campaigns, media tours to major media markets, a social media program, and an easy-to-use online press room.
With our program in place, Ohio experienced a 21 percent increase in audience reach and a 57.8 percent increase in media value over the previous year. In addition, Ohio was featured nearly 70 times in a number of influential newspapers and travel magazines.
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