Scentsy
How do you improve a wickless candle company’s performance when they’re already growing at 600 percent a year?
We knew Scentsy wickless candles had something special going. They were growing by leaps and bounds in the Intermountain West region but had failed to break out on a national level. We set out to change that by getting Scentsy’s name out there in new markets, getting the media to tie the product to gift-giving occasions, and introducing influential mom bloggers to Scentsy and its safety benefits.
With half a million impressions from 13 positive blogger reviews, a televised media tour in key markets and consideration given to the product by national media including Every Day with Rachael Ray and Self Magazine, Scentsy established a sizeable national presence with a less than sizeable budget.
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