Worthington Industries
How do you help Worthington Industries encourage employees to always choose the safe way?
With research showing that employees saw safety precautions as more of a nuisance than a necessity, we crafted a campaign called "Safe Works" that encompassed all of Worthington's safety initiatives. Through voluntary safety councils, company-wide recognition initiatives, and a positive behavior reinforcement program called BRITE (Business Risk Improvement Techniques for Everyone), safety became a top-of-mind priority for Worthington employees.
The results speak for themselves. To date, the voluntary safety councils experience an impressive 70 percent participation rate and 60 percent of all employees participate in BRITE. Serious injuries have decreased by an amazing 74 percent among all facilities since the campaign's inception, with 44 percent of the plants reporting zero incidents last year.
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