The way buyers discover brands, experience advertising, engage with content, and ultimately decide when to act is evolving rapidly. In an environment where media scale is easy, impressions are abundant, and content volume is infinite, differentiation comes from something technology can’t replicate: humanity.
JOIN US
Tuesday, September 15
The Shipyard
4030 Easton Station, Suite 300
Columbus, OH 43219
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AGENDA
| 10:30 – 11:00am |
Arrivals and Check-In |
| 11:00 – 11:15am |
Welcome and Roadmap for the Day
Matt Bruot (The Shipyard)
Brad Oldham (The Shipyard) |
| 11:15 – 11:45am |
Keynote Presentation
Reuben Webb (The Drum) |
| 11:45 – 12:15pm |
Group Introductions |
| 12:15 – 1:00pm |
Networking Lunch |
| 1:00 – 1:30pm |
Reimagining the Buying Experience to Unlock Growth
Katie Seiler (ADS)
Kaylyn Bredon (The Shipyard) |
| 1:30 – 2:00pm |
The Future of B2B is Human: How JobsOhio Reimagined Brand and Media Strategy
Nick O’Bruba (JobsOhio)
Chrystie Reep (The Shipyard)
Dom Thiel (The Shipyard)
Liz Kennedy (The Shipyard)
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| 2:00 – 2:15pm |
Networking Break |
| 2:15 – 2:45pm |
Still Human: Creativity in the Age of AI
Dan Ledman (The Shipyard)
Danny McCallum (The Shipyard)
Meredith Yuskewich (The Shipyard)
Jessica Kienbaum (The Shipyard)
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| 2:45 – 3:30pm |
AI Discoverability Panel Discussion
Sean Cowan (The Shipyard)
Kim Rodgers (The Shipyard)
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| 3:30 – 4:30pm |
Happy Hour
Drinks & Hors d’Oeuvres
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And if you’d like to expand your marketing knowledge beyond the B2B space, you’re invited to stay for another exciting event on September 16, our Engineering Brand Love Summit.
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KEYNOTE SPEAKER
Reuben Webb is B2B Editor at The Drum, covering the brands, ideas and people shaping business marketing worldwide. A journalist, interviewer, documentary maker and speaker, he previously spent two decades as a chief creative officer, wrote the acclaimed 101 Clichés, and has spent his whole career proving B2B doesn't have to be ordinary.
