The Experience is Everything

Addressing the Challenge: Facing ever-expanding competition in the grocery category, coupled with time-pressed, cost-sensitive customers, Kroger must continually evaluate its services and products to grow brand loyalty and remain relevant.

Getting to Precisely What Matters: Kroger is committed to Feeding the Human Spirit – delivering fresh food at a fair price, simplifying the shopping experience and meaningfully giving back to its communities. As a trusted partner for more than 20 years, Fahlgren Mortine has helped Kroger continue to increase brand awareness while protecting market share. We bring an outside perspective to Kroger’s marketing programs, helping to bridge the gap between Kroger, their customers and communities. Through initiatives focused on diversity and education; hunger and health; local agriculture and community pride; new stores and new services, Fahlgren Mortine is providing fresh thinking, building brand loyalty and opening doors with new ways to enhance the shopping experience.

Daring to Make a Difference: As the grocery category landscape continues to evolve, so does our commitment to bringing innovative perspectives. Everything we do strives to position Kroger as a trusted leader in the community, preserve the corporate brand, protect and enhance the company’s reputation, elevate Kroger associates and maximize availability and acceptance of continually evolving products and services important to consumers’ lifestyles today.