Understanding how your audience thinks, acts and buys is a key part of building an integrated communications, marketing and sales plan.
A buyer-centric approach only works if B2B brands are actively listening to their customers.
And yet, no matter how many times we have been told about the power of listening, we always seem to ignore or dismiss it. There is no better time than right now to start listening in new ways. Why should you adopt a listening-based strategy? It provides the insights necessary to precisely and meaningfully engage the correct individuals in the right way - unique to their role - at various stages of the experience.
In this guide, we offer suggestions on how to:
- Start creating and deploying more effective content through audience segmentation
- Set up a digital ecosystem that produces recurring and meaningful insights into buyer behaviors
- Demonstrate a listening culture through online and offline tactics
- Collaborate successfully among Communications, Marketing and Sales teams
- Engage prospects and customers in new ways in a post-COVID-19 environment
After reading this guide, you will be equipped with actionable recommendations to be more effective and efficient in attracting, nurturing, converting and retaining customers.