COLUMBUS, Ohio (November 17, 2020) – After eight years as the public relations agency of record for Visit Myrtle Beach (SC), Fahlgren Mortine has successfully defended its relationship with the iconic destination known as “America’s favorite beach.” This recent win reinforces the agency’s status in the tourism space, despite a year that has been challenging for the travel industry worldwide.
“Visit Myrtle Beach is a foundational account for us, and one that really elevated our tourism practice eight years ago,” said Neil Mortine, president and CEO, Fahlgren Mortine. “We are as proud to work with the beloved destination now as we were in the beginning and look forward to continuing to innovate and take Myrtle Beach to the next level.”
Since 2012, Fahlgren Mortine has been integral in establishing the Myrtle Beach area as more than a “summer beach,” launching a fall shoulder season campaign that has continued – and evolved – over the years to showcase the destination’s off-season attributes. Additionally, the agency has leveraged PR to help Visit Myrtle Beach lean into other trends and opportunities from Autism-friendly travel to the fluctuating value of the Canadian dollar. These efforts have earned coveted award recognition from the U.S. Travel Association, Public Relations Society of America (PRSA), Hospitality Sales and Marketing Association International (HSMAI), MarCom Awards and more.
“Our longtime relationship with Visit Myrtle Beach is a testament to our team’s ability to deeply understand a destination and tell its stories,” said Marty McDonald, executive vice president at Fahlgren Mortine, and leader of the agency’s tourism practice group. “We are grateful and excited to continue the momentum we have worked so hard to establish with Myrtle Beach.”
With this significant win, Fahlgren Mortine continues to strengthen its growing tourism practice. Other longtime agency-of-record relationships include the Boise Convention and Visitors Bureau (Idaho), Travel Nevada, Niagara Falls USA, North Dakota Tourism, and Uvalde County/Southwest Texas Hill Country. Newer relationships secured within the past year include Monterey County (Calif.) CVB, Destination Panama City (Fla.), and Coastal Mississippi.
About Fahlgren Mortine
Fahlgren Mortine is an integrated marketing and communications company with 2019 revenue of $33 million. The company is headquartered in Columbus, Ohio with locations in Cleveland and Dayton, Ohio; Charleston, W. Va.; Boise, Idaho; Denver, Colo.; Myrtle Beach, S.C.; Chicago, Miami and New York City. Fahlgren Mortine provides an integrated offering to clients around the world with industry specializations in business-to-business, consumer and retail, education, healthcare, logistics, technology, tourism/economic development and lifestyle brands. Capabilities include social media, digital services, advertising, public relations, research, branding, media planning/buying, creative and design. TURNER, a subsidiary of Fahlgren Mortine, delivers industry-leading public relations, content development, influencer programming and social media services and represents some of the world’s best resorts, destinations and lifestyle brands. Fahlgren Mortine is a top 20 ranked firm in the U.S.by O’Dwyers and was named a 2020 Best Agency to Work for by PRovoke Media, a 2019 Holmes Report Corporate/B2B Agency of the Year, a 2019 PRWeek Midsize Agency of the Year finalist, a 2018 PR News Top Place to Work and 2018 Bulldog Reporter Global Agency of the Year. For more information, visit www.fahlgrenmortine.com and www.turnerpr.com.