We hit the ground running

Addressing the Challenge: Anticipating dramatic growth in the e-grocery category, global logistics automation specialist Swisslog needed to defend its leadership position while ramping up lead generation.

Getting to Precisely What Matters: While Swisslog is recognized globally for sophisticated robotics solutions, grocers weren’t ready to have that conversation. What they needed was help understanding and evaluating e-grocery fulfillment strategies. Working with Swisslog experts, we developed a robust thought leadership program, backed by a comprehensive library of digital and video content. Through an integrated program of email, social, paid search, media relations and advertising, we drove qualified prospects to engage with resources that helped them learn how to take advantage of emerging technologies – and determine which approach was right for their unique situation.

Daring to Make a Difference: The program helped Swisslog generate more leads in the first half of 2020 than it did in all of 2019. As the e-grocery business continues to evolve, Swisslog’s leadership position is stronger than ever.