We hit the ground running

Addressing the Challenge: Anticipating dramatic growth in the e-grocery category, global logistics automation specialist Swisslog needed to defend its leadership position while ramping up lead generation.

Getting to Precisely What Matters: While Swisslog is recognized globally for sophisticated robotics solutions, grocers weren’t ready to have that conversation. What they needed was help understanding and evaluating e-grocery fulfillment strategies. Working with Swisslog experts, we developed a robust thought leadership program, backed by a comprehensive library of digital and video content. Through an integrated program of email, social, paid search, media relations and advertising, we drove qualified prospects to engage with resources that helped them learn how to take advantage of emerging technologies – and determine which approach was right for their unique situation.

Daring to Make a Difference: The program helped Swisslog generate 76% more leads in 2020 than in 2019. Swisslog also received the most earned media coverage in its history, which included placements in The Wall Street Journal Logistics Report, USA Today, Fox Business, Progressive Grocer, Supermarket News and more. Additionally, document downloads on Swisslog’s website increased by 162% in 2020, with the program’s e-books as the most downloaded assets. As the e-grocery business continues to evolve, Swisslog’s leadership position is stronger than ever.