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Work that Dares to Make a Difference

We start by getting to the heart of what matters most. Then, with the perfect balance of imagination and reason, we create strategic, integrated solutions designed to deliver measurable results.

Swisslog

taking the mystery out of e-grocery logistics

Swisslog

taking the mystery out of e-grocery logistics

Addressing the Challenge: Anticipating dramatic growth in the e-grocery category, global logistics automation specialist Swisslog needed to defend its leadership position while ramping up lead generation.

Getting to Precisely What Matters: While Swisslog is recognized globally for sophisticated robotics solutions, grocers weren’t ready to have that conversation. What they needed was help understanding and evaluating e-grocery fulfillment strategies. Working with Swisslog experts, we developed a robust thought leadership program, backed by a comprehensive library of digital and video content. Through an integrated program of email, social, paid search, media relations and advertising, we drove qualified prospects to engage with resources that helped them learn how to take advantage of emerging technologies – and determine which approach was right for their unique situation.

Daring to Make a Difference: The program helped Swisslog generate more leads in the first half of 2020 than it did in all of 2019. As the e-grocery business continues to evolve, Swisslog’s leadership position is stronger than ever.

Kroger

fresh thinking and
a fresh perspective

Kroger

fresh thinking and
a fresh perspective

Addressing the Challenge: Facing ever-expanding competition in the grocery category, coupled with time-pressed, cost-sensitive customers, Kroger must continually evaluate its services and products to grow brand loyalty and remain relevant.

Getting to Precisely What Matters: Kroger is committed to Feeding the Human Spirit – delivering fresh food at a fair price, simplifying the shopping experience and meaningfully giving back to its communities. As a trusted partner for more than 20 years, Fahlgren Mortine has helped Kroger continue to increase brand awareness while protecting market share. We bring an outside perspective to Kroger’s marketing programs, helping to bridge the gap between Kroger, their customers and communities. Through initiatives focused on diversity and education; hunger and health; local agriculture and community pride; new stores and new services, Fahlgren Mortine is providing fresh thinking, building brand loyalty and opening doors with new ways to enhance the shopping experience.

Daring to Make a Difference: As the grocery category landscape continues to evolve, so does our commitment to bringing innovative perspectives. Everything we do strives to position Kroger as a trusted leader in the community, preserve the corporate brand, protect and enhance the company’s reputation, elevate Kroger associates and maximize availability and acceptance of continually evolving products and services important to consumers’ lifestyles today.

Visit Myrtle Beach

celebrating the nation's first
autism-friendly destination

Visit Myrtle Beach

celebrating the nation's first
autism-friendly destination

Addressing the Challenge: Planning a memorable vacation is all about getting every detail just right – especially for families with children on the spectrum. Visit Myrtle Beach had a unique opportunity make a meaningful connection with this important audience through earned media.

Getting to Precisely What Matters: The Champion Autism Network (or “CAN”) was founded by a mother in the Myrtle Beach area to advocate for the needs of families affected by autism. Dozens of attractions, restaurants and even the airport had already lent their support to the movement, offering special sensory-friendly experiences. Fahlgren Mortine helped Visit Myrtle Beach build on this momentum and start promoting the area as America’s first autism-friendly travel destination.

Daring to Make a Difference: We secured more than 400 placements that mentioned or featured the area’s autism-friendly options and the CAN program. Following the media blitz, CAN received more than 80 new requests for a CAN Card, growing the number of cards in circulation by more than 200 percent.

Midmark Corporation

elevating the conversation
to transform a brand

Midmark Corporation

elevating the conversation
to transform a brand

Addressing the Challenge: Recognized as a leading medical equipment manufacturer for more than 50 years, Midmark Corporation was transforming its business to focus on clinical environment design. Making that transition would require elevating customer interactions from product-led discussions to insight-led discussions.

Getting to Precisely What Matters: Following a thorough analysis of the entire sales process, Fahlgren Mortine developed a comprehensive content strategy designed to leverage Midmark’s deep category expertise and valuable commercial insights. In partnership with the company’s subject matter experts, we created the Point of Care Ecosystem white paper series, designed to help providers and healthcare systems understand how to establish fully-connected point of care ecosystems in their facilities. Related content extended across all outreach channels, including webinars, podcasts, blogs and media relations.

Daring to Make a Difference: Fahlgren Mortine was able to secure bylined articles and notable placements in key industry outlets on the innovation and ideas Midmark is bringing to the industry. Since 2016, published byline articles increased by tenfold while notable placements increased by 650 percent.

SCAD

better by design: earned media with impact

SCAD

better by design: earned media with impact

Addressing the Challenge: With more top-ranked degree programs and specializations than any other art and design school, Savannah College of Art and Design is the global leader preparing its talented students for rewarding creative careers. That story needed to be amplified through earned media placements.

Getting to Precisely What Matters: SCAD has a longstanding commitment to excellence in arts education. Our media relations program reinforces that core message across diverse audiences by developing specific storylines that connect to business, design and the arts or human interest angles. Through placements in top-tier media outlets such as BuzzfeedThe New York TimesHarper’s BazaarEssenceForbes, CNN, Teen Vogue, TODAY and TIME, we celebrate industry award recognition, highlight alumni successes, and showcase innovative educational programs and executive thought leadership.

Daring to Make a Difference: According to proprietary competitor analysis, SCAD consistently achieves significantly higher quality placements than other well-known institutions including Parsons, Pratt and RISD. Fahlgren Mortine’s earned media efforts secured more than 239 million impressions in the 2018-19 academic year.

COSI

a marketing success of (pre)historic proportions

COSI

a marketing success of (pre)historic proportions

Addressing the Challenge: The Center of Science and Industry (COSI) arranged to bring the first-of-its-kind American Museum of Natural History Dinosaur Gallery to Columbus. This exhibit represented a unique opportunity to engage visitors by reinforcing the educational value of the COSI experience.

Getting to Precisely What Matters: It wasn’t enough to encourage one-time visits to the Dinosaur Gallery. The initiative needed to remind families of COSI’s fundamental appeal as a fun, interactive, educational destination. So Fahlgren Mortine designed a multi-layered program that leveraged the drawing power of dinosaurs while celebrating a variety of popular legacy exhibits. Through a mix of TV, radio, digital, print, out-of-home and earned media, we were able to generate renewed excitement for COSI and drive increased attendance.

Daring to Make a Difference: In addition to a 31 percent uptick in page views online, COSI saw a 33 percent increase in total gate paid attendance over the same time period the previous year. They also experienced their highest holiday attendance day in their 54-year history. Coverage goals were exceeded, generating more than 60 earned media placements that had a potential reach of more than 71 million.

More Success Stories

For all kinds of brands. On all kinds of budgets.

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Abbott Educating and engaging internal stakeholders
Abercrombie & Fitch Bringing new life to legacy fundraising event
Avery Dennison Increasing digital engagement
Avuity Raising brand awareness
Balloon Time Driving retail conversations through influencers and social media
Bernzomatic Setting up a digital ecosystem that actually helps us learn more about our consumer
Bob Evans Restaurants Creating editorial relevancy from a marketing calendar
Bowling Green State University Growing interest among prospective students
BrewDog Launching a mega punk beer brand in the U.S.
Capital University Supporting earned media efforts
Cardinal Health Advancing market knowledge
CIRCOR Launching new products
Coastal Mississippi Building national awareness of a unique destination
Columbus Aesthetic & Plastic Surgery Promoting services to prospective patients
COSI Advancing science literacy and STEM experiences
Crown Elevating brand perception
Destination Panama City Driving visitors to experience the city’s post-hurricane cultural renaissance
DHL Demonstrating industry leadership
Dominica Promoting travel to a country most people have never heard of
Donate Life Ohio Increasing organ donor registrations
Dunkin' Localized social media and media relations support for the Northeast Ohio region
Edwards Promoting commercial fire protection
Emerson Increasing brand preference among contractors
Experience Columbus Rebuilding a city's tourism economy after the peak of COVID-19
Hyland Software Managing global brand visibility
Kidde Reaching audiences through their connected home with contextually relevant messaging
Lubrizol Leveraging content marketing to increase market share
Midmark Reimagining patient experiences
Monterey County Inspiring the world to experience Monterey County’s tranquil beauty, responsibly
Nationwide Children's Hospital Achieving national growth without losing local focus
NiSource Educating about cost-saving measures
Nova Southeastern University Increasing student enrollment
National Veterans Memorial and Museum Building a brand through integrated marketing, a new website and media
Ohio Lottery Informing Ohioans about responsible gambling
Ohio Manufacturers Association Engaging a new workforce
Ohio Tuition Trust Authority Sharing value proposition of college savings plan
Parker Hannifin Reigniting global employee engagement
Parkinson's Foundation Advocating support for a national nonprofit
Simplot Communicating agribusiness expertise
Ski Utah Growing skier visits to set new records in Utah
Smart Columbus Driving digital engagement
SNAP-Ed Changing perceptions around the accessibility of healthy food
Swisslog Nurturing mindsets about warehouse automation
The J.M. Smucker Company Communicating this market leader is more than jams and jellies with a new corporate website
Travel Nevada Differentiating a state through creative media connections and strategic PR
Trivium Conceiving a new global brand
University of Buffalo Enhancing reputation in higher education
Value City Furniture Changing consumer perception in a cluttered furniture retail market
Vertiv Writing for engineers and IT professionals

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